Fluent Sport | NODWIN Gaming’s SG subsidiary acquires 51% in Branded | The Singapore subsidiary of NODWIN Gaming — the esports and gaming arm of Nazara Technologies Limited and one of the world’s largest esports companies – has acquired a 51% stake in Singapore-based full-service live media company, Branded.
Branded is a leading live media company that has built award-winning owned-and-operated platforms including All That Matters, Asia’s premiere conference and connections hub. Branded also produces It’s a Girl Thing, an empowerment platform and touring festival for young women and Creator World, one of Asia’s newest event platforms for young influencers.
In the wake of the acquisition, Branded and NODWIN Gaming will focus on launching existing events in new markets, with the Middle East being a strategic priority, as well as co-creating innovative new intellectual properties across APAC and beyond.
Industry veteran and Co-Founder of Branded, Jasper Donat, will lead the onboarding of an international team, who will spearhead the international growth of NODWIN Gaming’s IPs – such as Playground, The Premiership and NH7 – beyond India.
“We are excited to bring Branded into our fold at Nodwin Gaming adding its multiple facets to expand and grow our ecosystem. We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match. IPs like ‘Gaming Matters’, ‘Sportd Matters’ and ‘It’s A Girl thing’ will add a new dimension to what we already offer. We will also look at the talented branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international,” said, Akshat Rathee, Co-founder and Managing Director, Nodwin Gaming.
Branded is a leading Singapore-based live media company that has built award-winning owned-and-operated platforms including All That Matters, Asia’s premiere conference and connections hub featuring Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Arts Matters, Live Matters, Digital Matters and most recently Learning Matters. Branded also produces It’s A Girl Thing, an empowerment platform and touring festival for young women and Creator World, one of Asia’s newest event platforms for young influencers
“Over the past few years Branded has transformed from a live event IP creator and producer to a live media company and we are really excited to become a part of the Nodwin Gaming family with their vision and commitment to the business of growing media and entertainment and the communities around them. We are looking forward to expanding our existing events and IP and co-creating new, exciting properties around the APAC region and beyond,” Jasper Donat, Co-Founder and CEO, Branded.
For more details, please refer to the attached release and the press kit linked here.